Monday, January 30, 2012
"It's Absolutely Pronounced 'On-Deeve'"
How much do I LOVE the "Straight Talk" television commercial when the woman talking on the phone says--and I paraphrase--"and we'll have an endive salad...no, it's absolutely pronounced on-deeve." My hats are off to this phone company and ad agency who seem to be, in addition to selling a product, on a mission to single-handedly teach America how to say endive.
It is INDEED pronounced On-DEEVE. I remember the exact moment in 1985 when I learned I had mispronounced that leafy green lettucey thing (I said ON-dive that day). I had gone out to lunch at a swank Washington, D.C. eatery on the Hill with a group from my UO Alumni Association (including the new Executive Director visiting from Eugene) and, due to my budget limitations, I ordered the endive salad...it was the cheapest item on the menu. When I went back to my office and retold the entire lunch story from start to finish to my coworkers (I had shared a ride with my very cute Alumni ED and was all atwitter)--including what I had ordered for lunch--I was gently told it was on-DEEVE salad I had ordered, not ON-dive salad. What did I know? (I was from a small town on the Oregon Coast for heaven's sake.)
But, I was TOTALLY embarrassed by the memory of ordering incorrectly since I was supposed to be a cosmopolitan East Coast city girl. I never mispronounced it again.
So, I salute you Straight Talk phone company and your ad agency. We will get America on track one endive leaf at a time.