Above The Fold? Really?

A Northern Califorina agriculture supply chain store, appeared above the fold on the front cover of the Sunday Times-Standard touting their Customer Appreciation Days with a photograph of a motorcycle stuntman performing tricks.  The caption reads, "The local agricultural supply held the first day of a two-day event across Humboldt County to thank it's many loyal customers. The event included information booths on lighting, soil amendments, fertilizers, growing mediums and more, live DJ's keeping the beat thumping, prize giveaways, raffles and high-flying motocross stunts,  The Customer Appreciation event continues today with the same attractions at a Fertile World's Fortuna location at 610 7th street.", does that look like a blatant advertisment to you?  Now, the Times-Standard can print anything it wishes above the fold of the newspaper to capture the interest of it's readers. The photograph of the motorcycle stuntman is worthy enough for printing in the business or life section as a tool for readership. But, to include in the caption on the front page, what has to be constituted as an advertisment for a specific retailer, is suspect to us.  It gives ABOVE THE FOLD a bad name.





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