Sunday, September 18, 2011

Above The Fold? Really?

A Northern Califorina agriculture supply chain store, appeared above the fold on the front cover of the Sunday Times-Standard touting their Customer Appreciation Days with a photograph of a motorcycle stuntman performing tricks.  The caption reads, "The local agricultural supply held the first day of a two-day event across Humboldt County to thank it's many loyal customers. The event included information booths on lighting, soil amendments, fertilizers, growing mediums and more, live DJ's keeping the beat thumping, prize giveaways, raffles and high-flying motocross stunts,  The Customer Appreciation event continues today with the same attractions at a Fertile World's Fortuna location at 610 7th street.", does that look like a blatant advertisment to you?  Now, the Times-Standard can print anything it wishes above the fold of the newspaper to capture the interest of it's readers. The photograph of the motorcycle stuntman is worthy enough for printing in the business or life section as a tool for readership. But, to include in the caption on the front page, what has to be constituted as an advertisment for a specific retailer, is suspect to us.  It gives ABOVE THE FOLD a bad name.



Ernie Branscomb said...

What is a "Times-Standard"? We don't have those in Garberville.

skippy said...

This picture reminds me of the adage: "There are two kinds of motorcycle riders: those who have been down, and those who are going down."

The Times-Standard, though, reminds me of those words by Will Rogers: "I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times."

Mr. Rogers, then, would have to read Ernie's Place and Kym's Redheaded Blackbelt 4 times apiece sufficing for Garberville, as Ernie wryly noted.

And if I can risk further shilling, would you kindly consider linking Charles Douglas' Humboldt Sentinel to your sidebar, Kate and Spence? Please give it a look. It's a good site, a nice local addition, one that Chas has been improving. It's his volunteer labor of love... and Above the Fold commercial free.

"Half of the American people have never read a newspaper. Half never voted for President. One hopes it's the same half."
(Gore Vidal)

"I don't care a straw for your newspaper articles. My constituents don't know how to read. But they can't help seeing them damned pictures."
("Boss" Tweed)

The Editors said...

Thanks Skippy....One day, you and I will meet. I have this gol durned feeliing we run in similar circles.

Does the Sunny Side mean anything to you?


skippy said...

Sunny Side? That rings a bell.

Wait a minute... You? That was... you? You. You! Sunny Side! It all fits now. Well, Sweet Jesus and spank me silly. It was you. Oh me oh my...

You cheeky monkey, you two. My lips are sealed. You? Keep your Sunny Sides up!

"Grab your coat and get your hat,
Leave your worry on the doorstep
Just direct your feet...
--To the sunny side of the street.

...Life can be so sweet
...On the sunny side of the street.

Judy Garland singing, "On The Sunny Side Of The Street," recorded April 3, 1942