Kate: The TV was on this morning and tuned to the CBS early early morning news program, and out of my morning grogginess, I heard the word "sex" used in a commercial on a network (not cable). The cobwebs cleared immediately and I asked Spence--"Did I just hear the word "sex" used in a TV ad?"
He confirmed that I had INDEED just heard the word "sex."
It was a Vagisil personal hygiene ad and, until now, they've always said "intimacy."
It's startling the first time you hear a taboo word used on a network. Now the line has been crossed and it will no doubt become the norm. I'm sure it's already accepted in other countries.
While I didn't see the ad since my eyes were closed, I'm SURE the woman had a wedding ring on.(Just like the condom ads.)
I'm a follower of trends so I'm not personally or morally shocked, it's just an observation of a "first."
Spence: I prefer the word "congress."